The growth partner for home service pros
Done-for-you growth for service businesses. We build your brand and website, run your ads, answer every lead around the clock with an AI receptionist, and book estimates straight onto your calendar. You stay on the job. We keep the phone ringing.
Sound familiar?
Good work isn't the problem. These are the leaks that drain your pipeline.
A homeowner calls at 7pm. Nobody picks up, so they call the next company on Google. You lost the job and never knew it existed.
You're on a roof or under a sink when the form comes in. By the time you call back, they've already hired someone else.
Your work is top quality, but your site looks ten years old. People decide in seconds, and they leave.
You tried ads before. Clicks came in, calls didn't. Without the right targeting and fast follow-up, the budget just disappears.
The Tradesmen Scales system
We build the whole machine, run it every week, and keep improving it. You show up to estimates and do the work.
We set up your brand, a website made to turn visitors into calls, your AI receptionist and your lead pipeline.
Ads go live on Facebook, Instagram and Google in your service area, aimed at homeowners ready to hire.
Every lead gets an instant reply, day or night. Serious homeowners are qualified and booked onto your calendar.
Each month we report leads, estimates and sold jobs, cut what isn't working and push harder on what is.
What the system is built to do
Every new call, text or form gets a reply in under a minute.
Nights, weekends and holidays. Leads never hit a voicemail.
The target we set with every client: double the estimates on your calendar.
Website, ad accounts and brand are owned by you, always.
2x is a goal, not a promise. Results depend on your market, your offer and how fast estimates get run.
What's included
One team, one system. No juggling a web guy, an ads guy and an answering service. See full service details →
Logo, colors and a look that carries across your trucks, yard signs, shirts and Google profile.
A fast, mobile-first site with clear calls to action, your reviews and a quote form. Built to get calls, not just look nice.
Campaigns, ad creative and weekly management aimed at homeowners in your service area. You own the ad account.
Catch homeowners searching for your service right now, when they're ready to hire.
Answers missed calls and texts around the clock, asks the right questions and books the estimate while you're on the job.
Every new lead gets a text within seconds and a callback within minutes, before they call the next company.
Short forms that ask about timeline, budget and ownership, so tire-kickers get filtered out early.
Every lead tracked from first contact to sold job, so nothing slips through the cracks.
Qualified homeowners book straight into open slots on your schedule, with reminders so they show up.
Leads, booked estimates, sold jobs and cost per job, in plain numbers you can check.
How you pay
We get paid when you sell jobs.
A flat monthly fee covers the system. On top of that, a bonus only when a lead we brought in turns into a sold job. Your ad budget goes straight to Meta and Google, never through us.
Ads, AI receptionist, follow-up, booking and reporting. Brand and website setup included for founding clients.
Paid only when a job closes, scaled to the job size.
Paid by you, directly to the platforms. Full transparency.
Who we work with
If you send a truck to the job, we can help you fill the schedule.
We earn it every month.
Founding clients · Limited spots
Book a free strategy call. No commitment and no pressure, just a clear plan for your area, your numbers and what it takes to add your next crew. We're taking on a small number of founding clients at a reduced rate.
What we do
Everything a service business needs to get found, catch every lead and turn it into a booked job. We build it, we run it, you keep it.
Websites
We build fast, mobile-first websites for service businesses with one job: turn visitors into phone calls and booked estimates. No fluff pages, no stock-photo filler.
Get startedFacebook & Instagram ads
We build and run Meta campaigns aimed at your exact service area. Tell us the jobs you want more of, and we go find the people who need them.
Get startedGoogle ads
When a homeowner types "roof repair near me" or "AC not cooling," your business should be the first one they see. We make sure it is.
Get startedAI receptionist
Our AI receptionist picks up calls and texts around the clock, asks the right questions, handles common ones and books the estimate on your calendar. It replies in seconds and sounds natural.
Get startedLead pipeline & reporting
Every lead is tracked from first call to signed contract, so you can see which ads bring real jobs and which ones just bring clicks.
Get startedBranding
Homeowners size you up in seconds. We give you a look that says established and trustworthy before you say a word, on your site, your truck and your shirts.
Get startedNot sure where to start?
Book a free strategy call and we'll tell you exactly what your business needs, and what it doesn't.
The process
Four steps from where your business is today to a schedule that stays booked. You keep running jobs while we build.
Strategy call
The first call is all about your business: your service area, your competition and your goals. We look at your website, your ads and how you handle leads today, then tell you straight what's working and what's costing you jobs.
45–60 minute callBuild
You stay on the job. We build your website, set up your ad campaigns, train your AI receptionist and put your brand together, all at the same time so nothing holds up the launch.
10–14 business daysLaunch
Once everything is tested, we flip the switch. Ads bring homeowners in, your website turns them into calls and quote requests, and your AI receptionist catches every one, day or night.
Days 14–21Scale
Every month we look at what's booking jobs, cut what isn't, and put more budget behind the areas and services that pay off. You get a monthly report and a standing check-in so we stay on the same page.
Every monthStep one is always free
Thirty seconds to book. An hour that shows you exactly where your next jobs are coming from.
Results
Anyone can promise growth. We set clear targets up front, track every lead to a sold job, and show you the numbers every month. If it's not working, you'll see it before we tell you.
The numbers
Our 90-day target for every client: double the jobs booked per month.
Every call, text and form gets a reply in under a minute.
Nights, weekends and holidays, every lead gets caught and answered.
Every website, ad account and brand file we build belongs to you.
2x is a target, not a guarantee. Results depend on your market, your offer, your pricing and how quickly estimates get run.
Your monthly report
Likes and impressions don't pay your crew. Every month you get a plain report showing what your marketing brought in, what it booked and what it sold, so you know exactly what each job cost to win.
We review it with you on a standing call and agree on what changes next month.
Case studies in progress
We're working with a small group of founding clients at a reduced rate. Their before-and-after numbers will go right here. Want yours to be one of them?